Joe Kovach advises executives about technology so they can make better decisions.Museum for Paramecium
· One min read
You’re an art curator at the Museum for Paramecium. Your task is to create an exhibit for them. If they don’t get it, you’re out of a job.
Show them the Mona Lisa, and it won’t even register in their tiny brains (nuclei?).
The lesson is this: if you can’t communicate the value in a way the audience can understand, there is no value. Delivery of the parcel is just as important as the contents. The audience isn’t wrong for misunderstanding—you are.
So, remember to work on your explanation and pitch. They’re more valuable than most people realize.