Kovachisms

Kovach’s Laws​

• Everything has a presentation layer.
• Bits and bytes are copyable, forever and ever, amen.
• The cure for claustrophobia is GTFOASAP.
• All retail stores eventually evolve to sell candy.
• All apps eventually evolve to incorporate a scroll feed, and that scroll feed evolves to use a matching algorithm designed to keep you addicted.
• Executives will excuse your profanity if you’ve got meaningful shit to say.

Concepts​

• Museum for Paramecium: If you can’t communicate the value in a way they can understand, there is no value. The audience is not wrong, you are.

Principles​

• The name of the game is to constrain.
• The U in UAT stands for you.

Observations and Insights​

• People in decision making roles are also in communication roles.
• Every conversation is a game of catch. Either the ball’s in my hands, your hands, the air, or the floor.
• Leadership has a big extraversion component. Introverted leaders need to evolve.

Brain Blips​

• Bring snacks to a gun fight…
• We’re obligated to say your health and safety are our top priorities.